In working for several decades as a music and recording company, we have found that our real value comes in helping music artists introduce their brand, find and grow their audience, and reach people with their music and message. Yes, we help them develop and record, but that’s just the beginning. We all get into this work so that God can use our gifts, and get them to the world. We think we’ve found the … (Read More) >
“Your time is limited, so don’t waste it living someone else’s life.” – Steve Jobs. We have a finite time on this earth to create. That has never been more clear to me than watching my mother lose her desire and then her ability to create in her battle with cancer.
Some people say they want to do something creative. It may be singing, songwriting, dancing, acting, or some other creative thing. They want to do it, but they don’t do it. This is where I find the true drop off between the people who are successful in creative careers, and those who are not…
We have worked with artists and songs for almost three decades. Now more than ever, it just has to be about the songs. For some reason people think being a great singer, or entertainer, or artist is what it is all about. This is because we see the marketing behind these kinds of people and they stick out to us. So we conclude then that is what we should aspire to. But as we have … (Read More) >
Whether you are an artist or songwriter, if you are reading this, you have probably been working towards a very pointed and exact target: Christian music. The problem is that we sometimes write a very similar message and style over and over again. Perhaps the problem is not what we are trying to do, maybe it’s that we are aiming for too small of a target…
It’s that elusive thing that most artists dream of. The perfect recording deal that will give you a stunning project, propel you to radio, and jump start your music ministry. But no labels are signing. Even if they did, you aren’t sure you’d want them to own you, or your music, or your money! You could pay for it yourself, but you don’t have the money to invest in the whole thing. Plus, you’d own … (Read More) >
Almost all of us creatives face the same problem: we are creative in more than one area. We like to write songs, or perform, or paint, or pen novels, or develop web sites, or produce music or video works, or [insert your creative thing here]. So how do you choose which one to work the hardest on? Which needs to take a back seat? And which one needs to be completely stricken from the creative ledger!
meh informal exclamation 1. expressing a lack of interest or enthusiasm. “Meh. I’m not impressed so far” adjective 1. uninspiring; unexceptional. “the songs just came out … meh” I hear all the time from folks who feel like they have been taken, or ended up with a bad project, or worked with the wrong person. They lament the fact that they made the wrong choice in producer, studio, or just in someone they trusted to help them well … (Read More) >
Do you ever feel like your entire creative career is a long, arduous journey to nowhere? That no matter how hard you try, all the work, all the pain, and all the money spent is just wasted on deaf ears, blind eyes, and a world that just doesn’t care about your art? So how do you turn that around? How do you defeat “The Slow No”?
We’re moving towards something new this year. Something big, and so I have been carefully charting a course to get us there. Of course at some point, the thing everyone is trying to discover (in an age when any music you make is worthless as far as it’s intrinsic value to the consumer) is where do you find money to pursue your music?