If You Can’t Beat ‘Em…

ifyoucantA few posts ago, we encouraged you to Get Your Music Everywhere, and this is the real why behind that post.

For years, we have watched the music business (really the ‘record business’) die along with the music industry. It’s been like a slow motion crash you can’t turn your eyes away from.

Lately, I’ve been reading a great book called “Appetite for Self-Destruction: The Spectacular Crash of the Record Industry in the Digital Age”. One humorous part talks about the RealNetworks people who went to different labels including Sony, MCA, and EMI to offer them the ability to monetize digital files in the mid-to-late 90’s.

“Each exec seemed to enjoy the meetings but had no interest in doing business. They were making big money. They had the Spice Girls. They had all the time in the world. Why change?”

Read the rest here!