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Artist
Development
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This
may be the most important page you read. Why? Because we feel
this may be our greatest calling: Developing the Christian Artist
Ministry.
You've
heard the terms before, "A&R", "Artist Development".
But what do they really mean?
A&R
is short for Artist & Repertoire.
A&R
has been around a long time. Record companies have used A&R
people to help find artists, find them the right songs to sing,
and then develop them into long lasting music success stories.
At
least, that was what they HOPED to do. These days if a debut record
doesn't go gold it could mean the end of an artist's career.
Our
version of Artist Development goes something like this: We work
with artists to develop amazing songs that will reach, teach,
and grow the world for Christ, then we use our expertise and experience
to help take those songs to an undeniable quality level in recording,
design, and promotional materials.
What
about Artist Development?
Well,
we think it means growing as a music ministry, by dramatically
increasing the quality of your music, recordings, promotional
materials, as well as the direction of your ministry and message.
Production
has long been our calling card, but through this we have worked
with hundreds of Christian artists who've experienced the highs
and lows that go with being a Christian, being a performer, being
an artist, and being a person - all at the same time.
Being
a Christian artist. It's not an easy thing. And more than that,
how do you break through to new levels of success and effectiveness
in ministry?
Designing
a Blueprint
Before
you build anything, you need to have a plan. From day one, we
want to work with you to dig deep and find out what your calling
is, and what is the best way to achieve your music and ministry
goals. We call this consulting, but it's really about finding
out what your goals are, what your mission is, and how we can
accomplish what God has for you to do.
Developing Your Craft, Raising the Bar
It really all starts with songs. Are they as good as they can
be? We spend time on this BEFORE we spend thousands recording.
Then,
of course, it's putting a product out there that no one can say
no to. No door can close because the product, sound, or design
is not of the quality they want to see. You may say, "But
this is Christian music, they should be listening to the
message." Well, they won't ever get to the message unless
the packaging, photos, design, and production sound are every
bit as good as any project from a major record label.
This
may be where you decide you don't want to be that kind of professional
artist. That radio, distribution, publicity, and marketing are
things you don't want to pursue. That's fine, and God can STILL
bless your ministry.
But
for those who feel that is where God is leading, this is where
we come in from a development and production standpoint.
Why
do I need to develop? People say I'm already there!
This
is a common way we get held down in our development. Our local
friends and family, even local professionals tell us we are incredible,
and that we need to be making a living using our talents. But
believe me, there is always someone better than you are.
To
be what you want to be, you are going to have to leave that comfort
zone where you feel comfortable and non-threatened. The reason
you're probably reading this right now, is that you are bored
with where you are, you feel restless and you are ready to be
more than you have been.
What
is "The Next Level" for me?
If
you are a professional ministry currently touring a bit, it could
mean a national audience, or a larger one.
If
you are just investigating your desire to use your talent, it
could mean hooking up with a company that can help you define
and refine your talents and get started in the right direction.
If
you have been singing, maybe even writing some songs for years,
and everyone has always said you need to get serious with your
music, then maybe you need to get started with a producer on a
recorded product.
Whatever
the next level is for you, we can help. We can answer questions
and give you direction, or we can put together award-winning songs,
A-list production, and help you get out there nationally.
Ready
to grow and be what God made you to be? Email
Eric at Creative Soul
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