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It All Supports the Bookings!

Remember, the key to long-term success is NOT just the marketplace. Radio, store sales, and publicity are all well and good, BUT you will still make your living as an artist ministering in front of real live humans.

Royalties, online sales, and other income from the changing marketplace can be an income stream, but your live performances will always bring income through honorariums, fees, and especially CD sales.

Where the marketplace is most effective is helping you know WHERE you are seeing some CD sales and where you are getting consistent radio airplay. THESE are the areas where you need to concentrate on for booking.

After the CD...
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We didn't move our business to Nashville to break artists into the marketplace, but to make better records and help artists develop. But because we began making amazing products for ministry driven artists, the marketplace came to us!

Now, just like the amazing producers, musicians, studios, and engineers we have here in Nashville, we have an equally amazing team of distribution, radio, publicity, video, and promotional folks ready to take our quality products and artists to the marketplace.

Creative Soul Records, a new paradigm in the music business

As we have made these industry relationships, our artists have found a need to have us act as a label along side them. But instead of the traditional model of selling our artists CDs and taking that important income source away from them, our goal is to work for artists not so much as a traditional label, but as a label company. Helping make these relationships, putting together marketing and promotional plans for each artist, and most of all, keeping much of the income coming to the working artist.

Is this for everyone?
Certainly to keep a consistently high product quality, and reputation inside the marketplace, we will certainly be very choosy about who we will walk down these roads with.

Also, how much an artist is out there working in ministry goes a long way in determining who we work with as a label artist. We work hard and expect our partners to work just as hard.

Many artists have their own ideas about what they want to do, so sometimes our production services are all they need to get going.

But we have many programs, and endeavor to help all artists and writers develop before, during, and after the production process, and we can also offer some consulting services after the CD to help in this area.

Think your music is ready for this level? Email Eric at Creative Soul

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